Kevin Mak and Ken Fung are two architects who founded Street Sign Hong Kong (@streetsignhk) in Oct 2017. Named after ‘signboard-streetscape’, the unique vibrant cityscape created by layers of signboards in the streets of Hong Kong. Their @streetsignhk organization promotes signboard-streetscape as urban cultural heritage by exploring in-depth signboard stories of Hong Kong & building regulations, conserving existing signboards that face demolition and promoting a sustainable signboard culture through design practice. Refusing to just witness and document the disappearance of signboards due to change in building regulation and also retail environment, @streetsignhk uses professional background and knowledge to provide advice on signs to shop owners, advocate change in conservation policy, and investigate aesthetic and cultural values of signboard. @streetsignhk believes the unique signboard streetscape in Hong Kong deserves a sustainable environment that balances safety concerns.